10 Killer Ways To Defeat Your Competition

© 2005 by Larry Dotson

1. Offer free original content. It's important to give
your visitors information they can't find anywhere
else. If you're the only source, they'll visit your site.

2. Give people free software. Most people like to
find good deals on software for their computers. If
the software is free, that is even better.

3. Hold free contests or sweepstakes. Most people
like to win things. If you can fulfill that need, people
will stop by to visit.

4. Provide a free web directory. Create a directory
of web sites on a popular topic that will attract your
target audience.

5. Offer a free e-zine. Most people love to get free
information that's e-mailed to them regularly. This
saves them time and money.

6. Make your web site look professional. You want
to have your own domain name, easy navigation,
attractive graphics, etc.

7. Let people read your ad before they get to your
freebie. When you use free stuff to lure people to
your web site list it below your ad copy.

8. Attract the target audience that would buy your
product or service. A simple way to do this is to
survey your existing customers.

9. Test and improve your ad copy. There are many
people who write an ad and never change it. Make
sure you get the highest possible response rate.

10. Give people an urgency so they buy now. Many
people are interested in your product but they put
off buying it until later and eventually forget about it.
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