What's Stopping Me From Deleting Your E-zine?

© 2005 by Larry Dotson

I'm subscribed to over 50 e-zines. I don't have time to read
them all. I usually root though my e-mail box, read the e-zines
that look interesting and delete the rest. Does this sound like
you?

When I send out my own e-zine "The BizReport Newsletter",
I always try to put an appealing headline in the subject line
than just the name of my e-zine. My sales and readership are
always higher compared to the issues I don't use an appealing
headline. Which issue would you read first?

Subject Line 1:

The BizReport Newsletter

Or

Subject Line 2:

The BizReport Newsletter - FREE Internet Marketing Course!

I think all of you would honestly pick subject line number two.
Here are three types of appealing e-zine headlines that I have
used to great success:

A "Freebie" Headline

Use a headline about a freebie you are offering in your e-zine.
People love to get free stuff. The freebie should be related to
your e-zine's topic. Keep the freebies coming and your
subscribers will keep reading!

Examples:

FREE Online Marketing E-book!
NEW! Free Autoresponders!

A "Content" Headline

Are you publishing an interesting article? Use the article's
title in your e-zines subject line. People won't delete your e-zine if
they know you offering appealing content.

Examples:

5 Sure-Fire Ways To Attract New Customers Now !
Increase Your Credibility With Web Site Awards!


A "Contest" Headline

Use a headline about a contest or sweepstakes you're holding
in your e-zine. The prizes should be something of interest or
value to your subscribers. Your subscribers will open your
e-zine to see how to enter.

Examples:

Win A $1000 Worth Of Advertising!
Would you like to win a trip to Hawaii?

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