How To Turn Freebies Into Sales
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© 2005 by Larry Dotson
You can increase sales and profits by offering freebies to
people who buy your main product or service. They
increase the over all value of your main offer and in return
people feel they're getting more for less.
It's important that you have a high enough profit margin so
you can afford to give them away. Some freebies can be
created without a lot of expense; like electronic information
products. With these type of freebies there's no shipping or
physical material costs.
Below are some popular types of freebies. In the examples
are some other benefits and a tips for offering freebies to
your buyers.
FREE COUPON/GIFT CERTIFICATE
Offer potential customers a free coupon or gift certificate
for a back end product or service you're selling. This will
increase your chances for repeat purchases.
FREE BOOKLET/E-BOOK
Offer a free booklet or e-book related to your main product
or service. Inform potential customers that it is a limited time
offer and it will only be available before a specific date.
FREE MEMBERS ONLY WEB SITE
Offer a free membership into your members only web site.
Tell them what it normally costs for people who don't
purchase.
FREE AUDIO CASSETTE/VIDEO
Offer a free audio cassette or video to people who buy. Let
them know this audio cassette or video can't be found
anywhere else, only through this special offer.
FREE E-MAIL COURSE
Offer a free e-mail course on a topic related to your product
or service. Add your back end product ads to each e-mail
course lesson.
FREE CHAT ROOM SEMINAR/CONSULTING
Offer a free chat room seminar or consulting to give away
as a freebie. You will become know as an expert on the
topic by electing to do the seminar or consulting yourself.
FREE GIFT
Offer a free gift if they buy your product or service. Giving
the value of the free give will attract them to purchase your
main product or service.
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