Endorsement Marketing Secrets
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© 2005 by Larry Dotson
Endorsement marketing is having famous or reputable people
recommend your product or service to others. They could be
celebrities, star athletes, musicians, etc. Choose people that
are related to your business and might actually use your
product or service.
Before asking anyone for an endorsement be sure your product
or service gives the results you say it does. They may ask you
to prove it before they will agree to give an endorsement.
Once you find the ideal person to endorse your product or
service simply contact them and ask. When proposing any
endorsement deal make it a win/win situation. Tell them you
would get the endorsement and they would get free publicity.
If they're selling a product or service, you could exchange
endorsements. If they ask for a fee, try to give them a
percentage of the profits instead.
Once you get an endorsement from someone, use it on all your
advertising and marketing material. Put their endorsement and
picture on your Web site. Use their testimonial in your ads.
Include it on your product packages.
An endorsement can increase your sales fast. It gives credibility
to your product or service. People will usually believe a person
that's not related to your business before they will believe you.
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