10 Ways To Increase The Perceived Value Of Your Product
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© 2005 by Larry Dotson
1. Sell your product at a higher price. This increases
the perceived value because people usually associate
the higher priced product as being better.
2. Offer a free trial or sample of your product. This
increases the perceived value because people think
you're confident in your product, so it must be good.
3. Include tons of testimonials on your ad copy. This
increases the perceived value because you have actual
proof of other people's experiences with your product.
4. Load your ad copy full of benefits. This increases
the perceived value because people think they are
getting solutions to a number of problems.
5. Offer an affiliate program with your product. This
increases the perceived value because people can
also make money with your product.
6. Give people a strong guarantee. This increases the
perceived value because it shows that you stand be-
hind your products.
7. Package your product with a lot of bonuses. This
increases the perceived value because people feel
they are getting more for their money.
8. Get your product endorsed by a famous person.
This increases the perceived value because people
think that famous people wouldn't want their name
associated with a poor product.
9. Include the reprint/reproduction rights with your
product. This increases the perceived value because
people can start a business and make money.
10. Get the word out about your product and brand
it. This increases the perceived value because people
believe the brand name products have better quality.
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