EzSEO Newsletter # 20
Andy Williams ez SEO
ezseonews.com
Hi All
this newsletter is a day early because for the last two weeks, my mailing list provider has not been reachable and I figure it is either the diabolical worm that has been blocking the Internet, or most people write their newsletters on a Sunday.
Anyway, I will soon be moving this list to a new host (Aweber) so that you can get your issues on time, and on the correct ezSEO newsletter day :-)
This has been an amazing week what with the release of my new SEO Website Builder Tool.
This tool gives people with zero knowledge of HTML or SEO an opportunity to build a web site and have it rank well in the major search engines. To be honest, I nearly had to pass on the newsletter this week as I have been manning the forum for this new software for about 16 hours a day.
If you want, you can go and ask some questions and read about this tool at the forum. It will become a members only forum very soon to go with the members only site, but for now, you can have a peak at: http://seo-website-builder.com/cgi-bin/forum/ikonboard.cgi.
Since the tool was released a little over a week ago, I have added a new report to the members only site entitled "Your Guide to Modifying and Creating your own Templates". This allows anyone with basic HTML skills to create or modify the templates used by the software. During this tutorial I used the SEO Website Builder sales page as a template for my advertised test site. You can see the results at: Buy Tarps Online.
Anyway, enough already. Let's get on with this weeks newsletter.
This week:
1. Thanks for the feedback.
1. Google Googling itself?
2. How to create a themed web page.
3. What I have been reading this week.
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1. Thanks for the feedback.
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Thanks you very much for everyone who wrote to me after I asked last week for your opinions on where this newsletter should be going. If you missed that bit, I asked whether you would like more tutorials like the last 2-part SSI tutorial, or shorter newsletters. Everyone who expressed an opinion said they wanted more of the same. Quality was what was important.
OK, you've got it. This week I am going to look at a topic that should soar your online profits by widening your search engine net and capturing visitors for large numbers of search phrases. This is the same technique that my SEO Website Builder customers are taught in the training manual.
One SEO Website Builder user wrote:
"When I checked to see what keywords they have been using to find us, it shows just over 170 different search phrases!
All this with only the first 20 pages indexed."
Does that sound like something you want? You betcha!
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2. Google Googling itself?
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Google has been going through another "update". I would be more inclined to call it a "backdate" as the results that are coming up are a de-evolution in terms of relevancy and quality. Much has been written, and I myself have been quoted as saying I thought it might be an over-optimization penalty. I am not 100% sure that is the case any more, and am thinking that what we may be seeing is a new algorithm, or way of ranking pages.
Dan Thies was the first person I know to write an article with radically different theories to most being circulated. This has lead me to re-think what might be happening. and I have to say, this guy makes sense. You can read his article at:
http://www.seoresearchlabs.com/seo-research-labs-google-report.pdf
Basically Google acquired some technology last year (Applied Semantics ) which enables them to define the theme of a web page by the keywords appearing on it. They have used this technology in the application of Adsense ads. As those of you know who use Adsense on your sites, it is 'not always accurate'. Does that ring a bell? How about the inaccurate search results from Google?
Could it be that Google are trying to use the same technology that they use for Adsense to rank web pages? If they were, you would expect some major cock-ups, just like the ones you see on the Adsense ads served on your own pages.
The way this technology seems to work is by looking for keyword themes/combinations that appear together on lots of different pages. e.g. a page about global warming or deforestation will often have references to CFCs. Therefore if someone searches for CFCs, they would get lots of pages about global warming or deforestation as well.
To use this as an example, let us call CFCs our primary phrase (since that is what is being searched for), and 'global warming' and deforestation as related phrases, The problem that Google seems to be going through now is that it is giving as much (or more) relevance to the related phrases as the primary phrase.
i.e. search for CFCs and you get a lot of pages about 'global warming' or deforestation (that may not even have the word CFCs on them) above pages that are written specifically about CFCs. This has lead to a lot of rubbish surfacing in Google.
The idea Google have is to create a search engine that is so intelligent it pre-guesses what the searcher is looking for. If they get it right, Google will become unbeatable. However, as Sean Burns pointed out in his www.webmastersreference.com newsletter this week, Google seems to be letting Inktomi into the battle for supremacy. Google has long enjoyed a near total dominance in the search engine world, but as Sean says, he has seen a 300% increase of traffic from MSN (results supplied by Inktomi). Could it be that searchers are getting fed up of Googles irrelevant results and moving to MSN or Yahoo?
I hope so. And the other thing I hope for is that Google never get this Applied Semantics technology to work correctly. It would mean Google once again regaining the search engine crown and squeezing out all newcomers. But why would Google risk all by releasing aan index that is widely dismissed as rubbigh?
Is it possible Google are experimenting now in the hope of heading off the challenges by MSN and Yahoo later this year (Yahoo is already serving Inktomi results here in Spain every time I check). If Google can get the Applied Semantics contribution right, why would searchers use the new Yahoo or the new MSN? Is this a race against the clock? After all, Google is going under IPO soon, and the bigger and more powerful they are at that time, the more money it will generate. Could we be seeing a desperate race against time by a once omnipotent superpower?
Your thoughts?
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2. How to create a themed web page.
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Themed web pages are nothing new to me and a few other in-the-know webmasters, but they could help you in the new Google, so I want to talk about them.
EXAMPLE
If you create a web page about CFCs, perhaps you should also include the phrases 'global warming' and deforestation. By including keywords on your web page that a future Google might naturally link together as related, you may well be able to compete and prosper in the new Google. After all, it is the web pages that will have a diverse spread of related keywords on them that are prospering in this Google (which I believe is why my SEO Website Builder test site has kept 8 top 5 positions in the new Google, plus a few other top 20 positions). Those web pages that are highly optimized around a single phrase have dropped like stones (hence the over-optimization theory).
But, how on earth do you decide which words should appear on your web pages?
I have been playing this week with one of my favourite Keyword research tools - Nichefinder. I wrote a utility (Nichefinder Results Analyzer) that could take the results from Nichefinder and allow you to filter them and get rid of phrases that were, for example, too competitive, or not in high enough demand.
This utility has been given away as a freebie to anyone who purchases Nichefinder through my affiliate link for quite some time, and is now used by some very respected marketers. Well today I updated this utility to help make themed web pages easier. I created a new report called the 'Unique Keyword' report. This report takes your filtered results and writes every unique keyword to a text file. Lets see an example.
I ran the keyword phrase 'Samurai Armor' though Nichefinder and found these potentially profitable keywords:
KEI DtoS(NF) DtoS Rel. Pot. Supp(R) Supp(N) Dem(R) Dem(N) Keyword Phrase
73 1863 73 0 186 0 0 73 19 antique armor samurai
59 1771 59 0 177 0 0 59 18 armor arms samurai
6400 1903 80 0 190 1 0 80 19 armor authentic samurai
61 1785 61 0 179 0 0 61 18 armor battle samurai
65 1813 65 0 181 0 0 65 18 armor body samurai
62 1792 62 0 179 0 0 62 18 armor cheap samurai
78400 2447 280 0 245 1 0 280 24 armor last samurai
71289 2427 267 0 243 1 0 267 24 armor make samurai
146 2164 146 0 216 0 0 146 22 armor making samurai
83 1919 83 0 192 0 0 83 19 armor pic samurai
28561 2228 169 0 223 1 0 169 22 armor picture samurai
89 1949 89 0 195 0 0 89 19 armor replica samurai
110889 2522 333 0 252 1 0 333 25 armor sale samurai
50 1699 50 0 170 0 0 50 17 armor samurai sca
3600 1778 60 0 178 1 0 60 18 armor samurai suit
1200 373 20 8 663 3 5 60 18 armor samurai warrior
4232 652 46 0 1281 2 3 92 20 armor samurai weapon
68 1833 68 0 183 0 0 68 18 armor samurai wearable
4 60 0.05 84 120 1870 33 95 20 battle mace
5625 1875 75 0 188 1 0 75 19 buy samurai armor
2235 102 1.13 60 335 1750 32 1978 33 japanese armor
400 102 1.1 70 260 329 25 363 26 japanese samurai armor
7921 1949 89 0 195 1 0 89 19 replica samurai armor
75 81 0.27 61 199 1010 30 277 24 samurai armour
1222 102 1.12 60 309 981 30 1095 30 samurai helmets
3700 279 24.83 8 607 6 8 149 22 samurai sword and armor
4674 112 2.23 40 371 938 30 2094 33 samurai weapons
280 89 0.44 40 249 1440 32 636 28 sword and armor
13 67 0.09 84 149 1880 33 161 22 swords of the ancients
28 83 0.42 19 152 158 22 67 18 wearable armor
This is a sample of what Nichefinder found for me while I sat outside in the sun with a cold beer (it was very warm today). I then created the unique keyword report on these filtered results, and obtained:
antique
armor
arms
authentic
battle
body
cheap
last
make
making
pic
picture
replica
sale
samurai
buy
japanese
sword
and
swords
of
the
wearable
Now, what I am suggesting to you here is that you create a web page for every keyword phrase in the first list, but try to naturally get in as many related keywords from this second list. Create a truly themed web page.
I am sure you get the idea, and as this newsletter is getting quite long, I will leave it at that. If you want more info on this, let me know and maybe we can continue to discuss the potential of this technique.
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3. What I have been reading this week.
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This week has been a time of great discovery for me. I have bought several new products to review and have put these reviews up on my site. I have not had time to discuss any of them in this newsletter - maybe next week, but please feel free to go and read the new reviews at my site:
Keyword Analyzer - This application is for those involved in PPC. Similar to Adwords Analyzer but with many more features.
Wordtracker Magic - This eBook described a technique that was new to me (despite the fact I have used Wordtracker for two years). It can get you keywords from Wordtracker with KEI values in the 100s of thousands. If you use Wordtracker, you need to read this.
Strike it Niche - An eBook that can give you lots of ideas for creating your first site (or your next one). The perfect companion to SEO Website Builder users who are struggling to come up with a niche area ideas.
These are only a few of the ones I have read/used this week. The ones I don't rate highly have not yet had a review done.
Today I bought, and am currently reading an eBook that shows you how to build a massive mailing list. If you see 10 million subscribers this time next week, you know it works ;->
Well, that is it for this week. Please let me have your feedback as usual and let me know what you want me to cover next week.
Until next week
Take care
Andy Williams
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