EzSEO Newsletter # 38
Andy Williams ez SEO
ezseonews.com
Hi againThanks for all the feedback in the week on my Niche Within a Niche report mentioned last week. It certainly has excited a lot of people, so today I thought I would devote the newsletter to finding niches. Of course we will finish off our Mini-series on Link Exchanges too, but Niches seem to be the thing on everybody's mind right now.
This week:
1. More niche research
2. Some great f.r.e.e. software
3. Link Exchange Mini-series Summary
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1. More Niche Research
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If you missed last weeks newsletter you can read the report that has excited so many people at:
During the week I have been working on upgrades to my Keyword Research Analyzer (KRA-WT) software to make it even more powerful. To test the software I ran another "Niche within a Niche" style research again on a Nicheology product topic - headaches.
In Google, Headache as 3.2 million competing sites and headaches has 2.2 million. Obviously you cannot compete for these terms, but I figured there must be a lot of headache related keywords you can compete for. Also, headaches is such a great affiliate niche area since there is a mass of products that could be promoted if you can get traffic to your headache-related site.
My initial Wordtracker research turned up 1037 keyword phrases related to this niche. This research used the exact same technique I described in the Niche within a Niche report.
Using KRA-WT I filtered the results to concentrate on just those keyword phrases with a KEI greater than 10 and less than 1000 competing sites. These keywords are going to be easy to get into the top 10 of Google without too much difficulty. With the click of a button, KRA-WT showed me that 321 of my phrases met these criteria. That is enough keyword phrases to build a massive site on headaches.
Not content with this I slackened my strict filtering criteria a little and ran the "Niche within a Niche" feature of KRA-WT which finds related phrases and produces mini-reports of the resulting research (this again is just a single click of a button). KRA-WT found 69 possible niches within the main niche of headaches. For those who are unsure what a Niche within a Niche is, read the report mentioned at the start of this section.
Each of these 69 mini-reports show related phrases which can be turned into either a mini-site (if there are enough terms) or a web page targeting highly related terms. If you are an SEO WSB builder user, or you follow the Martell system, each mini-niche report makes the perfect starting point for finding primary and secondary keywords for a web page.
Lets take a look at one of these mini-niche reports:
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KEI Count 24Hours Comp. Keyword
300 30 10 3 sinus and allergy headaches and at home remedies
64 8 3 1 grass allergy and headache
32 8 3 2 allergy headache migraine help
25 5 2 0 allergy migraine asthma
17.286 11 4 7 allergy and peanuts and headache
Unique Keywords:
allergy
asthma
grass
headache
headaches
help
home
migraine
peanuts
remedies
sinus
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This niche within a niche was found because all of the phrases contain the word allergy (that's five out of the original 1037 phrases found for you automatically by KRA-WT).
A few things to notice about this report:
1. Look at the number of competing sites! The phrases have between 0 and 7 competing sites. Even my dog could optimize a page to get a top 10 ranking in Google for all of these phrases. You can certainly create a page that would get #1 in Google for any of these phrases if you follow the advice in these newsletters.
2. The 24 hour column shows how many searches are likely to be made in a 24 hour period at Google for each of these terms. These figures range from 2 - 10.
Now, is it worth building a page for "allergy migraine asthma" if it will only get you 2 visitors a day? You may think not, but, remember:
* This figure of 2 is for Google. There are 2 other big search engines (MSN & Yahoo) which can increase this traffic.
* With zero competing sites at Google you are virtually guaranteed of #1.
* Once the page is built it will take virtually no maintenance since no one else is targeting this phrase so competition is unlikely to push your page down the listings in Google.
If you still think that this phrase is not worth targeting, how about this. Build a single page that targets all of these related phrases on a single page. It is possible that you could get a top 3 (or better) position for all of these phrase by targeting them on a single web page. All you need to do is write some content on allergies and the link to headaches and include all of the phrases as they appear in the list. You also have a list of unique keywords which you can slip into your article where they look natural, just to make sure your page will rank well for all terms.
Add up the number of visitors to expect if you rank at #1 for all these terms on a single page. How much traffic can that page expect from Google?
10+3+3+2+4 = 22 visitors a day.
Does 22 visitors a day for a single web page sound better? Remember that is just from Google. Add in Yahoo and MSN traffic and you have a killer page targeted to a specific sub-niche where you know your visitors will be highly targeted.
If all of the other 68 sub-niches are as good as this one you could be getting 69 x 22 = 1518 highly targeted visitors per day just from Google.
Now I have not looked at all the other sub-niches but I would expect some will be better than others, but using the Niche within a Niche approach I would certainly anticipate being able to build a headache-related site that receives in excess of 1000 unique visitors a day. How does that sound? Add in an Adsense ad if you cannot find an affiliate product to promote and you should be making some good money.
KRA-WT is without doubt the most powerful research tool available when combined with the awesome power of Wordtracker. Within an hour you can have a stack of keyword reports that pretty much map out your web site for you.
Maybe next week I will take this one step further and show you a basic plan for a complete site. Let me know if that sounds like something you want to read. Many of you are aware that this tool has already seen a price increase from $47 to $67 in the last week. Dont be surprised it this price rises again very soon as new powerful features are added.
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2. Some great f.r.e.e. software
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Not software, but a great website (thanks Ian for this one):
http://www.iblcheck.com
This site estimates how many quality backlinks your web page will need to be able to compete for any term you choose. While this is an estimate, Martell students will find this tool a massive time saver.
One tool I bought this week (it is not f.r.e.e.) is My Notes Center from:
This tool is going to let me organise my notes and also improve my customer support. My immediate reason for buying it is so I can build a list of categorized FAQs and then publish them to a web page with a couple of clicks of a button. The other tool I evaluated for this purpose is one I helped beta test a few years back. This one is more than just a note organizer - it is a full blown journal for writing your daily thoughts as well. The Journal has a trail version at:
For anyone wanting to keep a journal or just organise your notes, this is a fabulous tool and well worth trying out.
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3. Link Exchange Mini-series Summary
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Last week we finished the meat of this mini-course. I will be compiling the entire mini-series into another report which you can download from the subscriber bonus page. If there are any other topics you would like to see covered in a mini-series, please let me know.
To finish off our links exchange mini-series, I just want to leave you with some thoughts:
* Link Exchanges are difficult and often the part of a site that is neglected. Neglect your link exchange at your peril. This is one of the most powerful techniques to improve your rankings.
* Set your standards and stick to them, not just in your own expectations of other sites, but also in your own links pages. High standards will attract high quality link exchange request from other webmasters.
* I highly recommend that you invest in the right tools for the job when you first start your links campaign (recommended tools are listed on the subscriber bonus page). You do not need all the tools I have recommended in this course, so read the previous newsletters in this series and see which ones suite the way you work. Link exchanges are so important that any site you build will require a links campaign, so any tools you buy will be used and used again. If you are serious about your online business, get the tools to make your job easier and save you time that can be better spent adding content to your site.
* Set yourself a target and work until you achieve that target. e.g. set yourself a target of 10 link partners for your site and keep at it until you get 10. Once you have 10, start the links campaign for your next site.
* On your links pages, put up the link text you want other people to use if they link to you. With 10 link partners you will start getting requests from other webmasters who have found your site in the search engines and see your site as valuable to them.
* Don't just link to anyone who asks. Evaluate their site against your criteria and only accept those that pass.
* Check your partners frequently to make sure they still meet your criteria. If you have to remove any partners, tell them why and then find another partner to replace them.
* If you find your rankings are still not where you want them to be, set yourself another target e.g. another 10 links and go for it with a passion.
* Use articles to get unreciprocated links - they work and are extremely powerful.
Well, that's it. Most of all, enjoy building your web sites and you will see your profits soar.
If you enjoy this newsletter, please consider telling a friend or two if you think they might benefit.
Have a great week and do please send me feedback on what you would like to see discussed here.
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