EzSEO Newsletter # 53
Andy Williams ez SEO
ezseonews.com
Hi again
Luna is now one month old - it seems we have had her for a lifetime already.
Yes, she is still keeping us up at night.
Yes, she still cries for no apparent reason.
Yes, she is still adorable.
The funny thing for me is the way the dogs have reacted. At first, they were very suspicious of the new bundle arriving home. They liked to sniff her, but once the crying started they were off outside for some peace and quiet (what do they say about a dogs life?).
As time has gone on, things have changed. Now, I can be sitting outside working on my laptop unaware the baby is crying in her room. Golfo, our biggest dog (a cross between an Alaskan Malamute and a Husky), comes outside, looks at me, and then runs into the house and sits outside the babies room. Only when either me wife or I go into the room does Golfo go off duty and retire outside again. Animals are so intelligent, it is such a shame they are so badly treated by so many.
Anyway, this week I promised you some Wordtracker research and lots of keywords. In addition I have a few recommendations that you should check out. Two wont cost you anything. Also, I need a couple of beta testers for a new product.
Let's do it!
This week:
1. Wordtracker Part III
2. Light Relief
3. A couple of good resources
4. Beta Testers?
5. Web Copywriting
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1. Wordtracker Part III
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Last week we covered some of the important details about Wordtracker in preparation for out first hands-on experiment at Wordtracker today. You can sign up for a day at Wordtracker for under $8, so why not get a subscription and follow along. There will be plenty of time afterwards to get your own keywords using the technique we cover today.
As I mentioned last week, it would be fantastic if I could include screenshots in this Wordtracker course, but I cant. However, at the end of this series, I will be releasing a PDF version with full screenshots of everything, and you will get it as a gift from the subscriber bonus page.
We are going to use the Keyword Universe to collect our keywords. Many of you familiar with Wordtracker have probably used this area of Wordtracker already. You go in, spend a couple of hours sifting and come away with a couple hundred keywords, right? Not today. We will go in, spend less than an hour, and come away with a few thousand potentially profitable keywords. Sound good? OK, login to Wordtracker, start the clock, and let's make a start.
On the main menu, click on the "Click Here" link in the Keyword Universe section.
The familiar split screen opens. On the left hand side you will see a box where you can type in a "root" or "seed" word that starts of your research. However, before we begin, look at the bottom left. There is a drop down box labelled "Choose Database". The default is set to "Compressed", but other options include Comprehensive, Simple and Exact.
Let me first clarify what these different databases mean:
Compressed: The database has had unnecessary characters removed and all forms of the same phrase have been compressed and converted to lower case e.g. "Batman", "batman" and "BATMAN" will all be returned as "batman".
Simple: Finds all phrases containing your word, including plurals. e.g. a search for "widget" might return "blue widget", "green widget", "purples widgets" and "what are widgets".
Comprehensive: Allows word stemming to the right and left. e.g. a search for bat will return "bat", "bats", "batman", "batmobile" as well as "combat".
Exact: Returns all the phrases in the case they were typed in at the search engines. e.g. a search for banana will return "banana", "Banana" and "BANANA" as separate phrases.
Precise: Similar to exact but compresses all capitalisation variations into a single phrase.
Overture: Return phrases from the Overture database.
OK, with that done, let's start our research. I am going to go for a competitive niche that I know nothing about, just to show you how easy it is. My topic is baseball. We will use the Compressed database.
Before we get down to finding keywords, I want to create a new project to store my phrases in. On the menu at the very top, click "Projects". Go in and create a project called Baseball and then click the Wordtracker link under the project name. This takes you back to the split screen.
In the box on the left, type in the word baseball and hit the "Proceed" button.
Below this box, a number of phrases will appear. You can scroll down and have a look at them if you like, but then return to the top of the list. The first item in the list is, surprise, surprise, "baseball". Click on that word.
On the right hand side of the screen, a number of phrases appear with the word baseball in them. You can click on these phrases individually to add them to your basket, but lets do something a little different. In the title bar just above your keyword list, you will see the following text:
"Click here to add all keywords to your basket"
OK, do it.
That's 300 phrases added to your basket.
In the list on the left, scroll down and click on any word that is 100% related to baseball, then follow the procedure above and click on the "add all" link.
Here are the keywords I clicked on in the left window and then added all the phrases found to my basket:
baseball
mlb
major league baseball
baseball cards
baseball history
baseball teams
baseball card prices
louisville slugger baseball bat
ncaa baseball
baseball books
baseball news
babe ruth
home run
youth baseball
baseball equipment
baseball bat
kids baseball
high school baseball
louisville slugger
little league world series
junior baseball
select baseball
baseball magazines
baseball parent
usa baseball
baseball card price guide
topps baseball cards
vintage baseball cards
baseball cards for sale
baseball family
baseball singles
history of baseball cards
baseball clinics
dixie baseball
OK, lets stop there.
You will probably notice that as you add keywords to your basket, they don't always add up to the total keywords found. That is because the basket removes duplicates.
That research took about two minutes and I now have 4302 phrases in my basket related to baseball. Now, I know what you are thinking. 4302 phrases is way to many to handle and sort. How on earth do you find the good phrases and ditch the bad?
OK, here is how I do it.
At the bottom of the right hand window, click the "Continue to Step 3".
At the top of the step 3 screen there is a menu made up of images. These are "Export Keywords", EMail Keywords" and "Competition Search". Click on "Competition Search".
At the top of your keyword list is a black box containing the words:
"Project: Baseball Database: Wordtracker Keywords: 1 - 100"
This next step is the most time consuming. We are going to find out how much competition our 4302 phrases have in Google (I don't bother with the other search engines).
With 1-100 selected in the drop down box (in the black box mentioned above) check the Google box, and then click the proceed button.
As soon as the competition results are listed on screen (you can tell by watching the scroll bar on the left of your browser), select 101 - 200 from the drop down box, check Google and click proceed again.
Repeat this for each set of 100. Sorry but there is no short cut here since Wordtracker only allow competition searches on batches of 100 to be fair on the search engines and their own servers.
The last one is 4301 - 4302.
OK, finished? Don't worry, all the phrases and competition research has been saved by Wordtracker.
That bit took about 40 minutes even on an ADSL connection, but I promise you it will be well worth the effort.
Now for the magic. Scroll to the bottom of the page and click on the link "View all your results".
In the table you will see that next to Wordtracker is the number 4302. That is the number of phrases we have collected.
Scroll to the bottom of that page and click the link "Merge/Email All".
A new window opens. Have patience as it takes a little while to load with so many keywords ;o)
Scroll to the bottom of that page and fill in your details to send the results to yourself.
Stop the clock. That whole research process took me 44 minutes 35 seconds. Depending on the speed of your connection it may take you more or less time, but that's not bad for a days work, and the phrases you have collected could keep you busy for months!
Open your e-mail program and collect your research.
What you do next depends on how you handle the list. If you use a spreadsheet program, good luck, you'll need it. If you own Keyword Results Analyzer - Wordtracker version (KRA-WT), you have a much easier ride.
Fire it up and create a new project called Baseball.
Copy the entire e-mail and paste it into KRA-WT.
Click the convert button and then the Add to Project. The keywords will then import into your Baseball project in KRA-WT ready for you to sort, filter, produce listings etc.
Just a quick look at what we have got reveals that there are 99 phrases with a KEI greater than 10, less than 350 competing pages in Google, and 5 or more searches at Google per day.
These keywords represent profitable keywords for writing articles. You could easily get into the top 10 at Google with very little effort. By clicking a button I can see that these 99 phrases would get me around 900 visitors a day from Google if I could get top positions for each of them.
Lets remove the 5 or more searches per day part of the filter and see how many phrases have a KEI greater than 10 and 1 or zero competing pages in Google.
KRA-WT tells me there are 885 such words. Who could not get #1 in Google for these 885 words with only one or no competition? Now some of them may not be searched for that often, but top positions for these phrases would get around 2000 visitors a day to MY SITE from Google alone.
A little more filtering tells me that there are 15 keywords with a KEI over 400, most with zero competition. Ranking well for just these 15 keywords would get me around 170 visitors per day.
Are you beginning to see the potential?
If you own James Martell's handbook, and have a copy of KRA-WT and a subscription to Wordtracker, imagine the power you have. In under an hour you have collected thousands of keywords for a competitive niche, and already identified lots of phrases that would be great for articles. A little more filtering would identify the main phrases of your product pages.
With the "Niche within a Niche" feature of KRA-WT I can click a button, sit back, and wait while KRA-WT finds groups of related keywords. This can take some time with a large database, and depending on the criteria you select, but relax, have a coffee, and start designing your baseball website templates.
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NOTE: For those without HTML or SEO skills, SEO Website Builder offers an easy way to build search engine optimized sites. It does the hard work of building the site for you while you can concentrate on the content and getting links to your site.
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Once the "Niche within a Niche" process is complete, you will have lots of sub-niche reports that make ideal blueprints for individual pages (primary and secondary keywords) or even mini-sites (where each keyword is used to build a page around).
I am running this feature in KRA-WT now on my Baseball keywords and after an hour, it has so far found 500 sub-niches (or groups of related phrases) within my 4302 phrases about baseball. It is only half way through the analysis so I expect that to grow to around the 1000 mark.
Keyword research has always been the hardest part of building a site, especially a Martell style site, but I think you will agree that it does not have to be difficult.
BTW, Owners of KRA-WT, can get the full baseball research database with instructions on how to import it into your copy of KRA-WT by e-mailing me and asking for it.
Next week we continue with yet more Wordtracker magic.
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2. Light Relief
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Are there times when the stress gets too much for you? When I get stressed out, I find that a quick blast on the Playstation, or PC shoot em up game helps.
For those of you who grew up when video gaming consisted of Space Invaders, you might remember a game called Galaxian. It was one of my favourite after school "hobbies" at the chip shop (in Perry Barr, Birmingham on my way home from Handsworth Grammar school).
Well, Galaxian is the closest comparison I can think of to a superb game called Warblade written by Edgar Vigdal.
http://www.warblade.as/
There is a free demo version, but just $15 can get the registered version which has a superb time trial game where you play against the clock. High scores can be logged on the Warblade website.
For those who like gaming, and arcade games in particular, you will love this game. I have owned it for well over a year now and still play regularly. There is no better recommendation in my opinion that a game that can keep you coming back for more after a year of gaming.
If you do get it, let me know what your high score is in the time trial ;o)
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3. A couple of good resources
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This week I have been very impressed with a couple of other newsletters. One I have mentioned before and I have subscribed since it first started, the other I stumbled across while sifting through my log files. Both are excellent, and both are written by nice guys.
I have recommended my pal Guido's newsletter before as I believe it is of the highest quality. Guido offers some great insights into this business. Sign up for The Jungle Marketer newsletter at:
http://www.thejunglemarketer.com/
His latest issue can be seen here:
http://www.thejunglemarketer.com/archives/issue015.html
In it he shows you a site he has built with my SEO Website Builder Software, and discusses his traffic and his earnings from this site. Not many people are prepared to share that type of information!
The second newsletter I want to recommend is one that is written by another friend - Gary Antosh. You may recognise his name as he is the author of the excellent eBook "Create Website Content Fast". You can sign up for his newsletter on his sales page.
You all know my opinions about writing articles and "content" in general, well, the reason I like this newsletter so much is that Gary is the king of Article Writing, and in it, he shares his experiences as well as offer great information.
Have a look at his archives after you sign up. There is a mini-course on writing articles which you should all read.
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4. Beta Testers?
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I am looking for a couple of beta testers for some new software I have been developing. However, I don't want just anyone. I want two people who have some time to try it out and use it, then provide me with feedback, bug reports etc.
If you don't have the time, please don't apply. For this software to be of interest to you, you either need to be following the Martell method and adding lots of articles to your site, or, you need to be writing articles yourself for either your own site, or for distribution to other webmasters. If that all makes sense and you want to beta test this product for me, send me an e-mail. If you don't hear back, don't get upset. It just means I have already selected the two testers I need.
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5. Web Copywriting
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Remember Maria Veloso's book on writing copy for the web? I recommended it highly as an eBook and those who purchased also got a free signed copy once it was released. Well, I recieved my signed copy this week and have gone through it with a pen and pad of post it notes. The book is superb, and now you can get it from Amazon for a fraction of the price it cost as an eBook.
That's it for this week.
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