Review - Google Cash.
The ultimate Google Adwords tutorial?
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This review is a few years old. Since the review, Google changed its policies on Adwords making the original book system invalid. However, Chris has released an update. I have not read the update, so cannot comment on whether it fully addresses the issues.
If you are just interested in a great Google Adwords Tutorial, see the Guide written by Perry Mashall.
Google Cash is an 83 page eBook by Chris Carpenter. Chris makes thousands every month by advertising affiliate programs in Google Adword Campaigns.
It should be noted that this book is not just for affiliate marketers. Anyone wishing to learn how Google Adwords Campaigns can be run will find this book useful.
Google Adwords advertising
For those who don't know what Google Adwords is, where have you been? Google Adwords is one of the hottest forms of advertising around. It works on the Pay Per Click model (PPC) that is becoming more popular. Essentially, you display your ad on Google and Google's partner sites. Whenever a visitor clicks on your advert, Google charges you a predefined sum. So with Google Adwords you "pay per click".
Google Cash eBook
Chris starts Google Cash by explaining what Google Adwords is, and also what affiliate programs are. Chris makes a good monthly sum advertising affiliate programs on Google Adwords. In the first part of Google Cash, Chris shows you clear examples of 3 of his own campaigns and includes screenshots and detailed descriptions of how to research profitable topics. He then shows screenshots of his own results (click-throughs, cost, profits) after his Google Adwords campaigns have run for a while (details of setting up Google Adwords campaigns are left until later in the book). This initial section of the book is inspiring. It made me want to go out and research my own topics and then set up Google Adwords Campaigns. Chris' examples are in areas that I would have thought had huge competition, yet there he is making a lot of money in these areas.
The remainder of Google Cash is a "Making money with affiliate program by advertising on Google Adwords" tutorial.
This section of Google Cash includes:
- Signing up for affilaite programs
- Finding lucrative affiliate programs
- Where to find ideas for your Google Adwords Campaigns
- Researching which keywords will be most profitable (including a keyword research tool I had never heard of before)
- How to write Google Adwords advertisements that get the click.
- Setting up an account at Google for your Google Adwords campaigns
- Choosing your target languages & countries
- Creating Ad Groups
- Setting your maximum daily budget (Chris recommends $5 / day maximum to begin with so you can test the water).
Towards the end of Google Cash, Chris gives you 20 tips for Maximizing your Google Adwords Campaigns. These tips will save you a lot of money on your campaigns and if you are new to Adwords, these tips are probably worth the price of the book itself. Use the tips as a check list of what to do and what not to do, and you cannot go far wrong.
Google Cash also has a detailed description of how you should track and monitor your campaigns (Chris provides his spreadsheet with the book so you can keep your own records of your Google Adwords Campaigns).
At the end of Google Cash, Chris tells you of a couple of other ways (besides Google Adwords campaigns) that you can use to make money with affiliate programs.
When you purchase Google Cash, you will also be given access to Chris' resource page. This page has links to some great resources ( mostly free) that he mentions in his book and uses himself during his own Google Adwords Campaigns.
Overall, this book has been singularly responsible for my own determination to introduce Google Adwords into my online marketing campaigns in the coming weeks.
I really believe that following the advice in this "Google Adwords tutorial", you will make money while at the same time avoiding some of the pitfalls that many Google Adwords novices make. I have always been put off using Adwords after hearing horror stories of how much money some people have lost with Adwords. However, now that I am armed with Google Cash, I am much more confident.
Google Cash is a must have resource for anyone serious about making money online.
If you are just interested in a great Google Adwords Tutorial, see the Guide written by Perry Mashall.
Read more about Google Cash on the authors site
If you want to find the most profitable keywords to target in your Adwords Campaigns, have a look at this amazing software

